Innovación educativa, transformación digital y emprendimiento universitario
Estrategias para el desarrollo de competencias emprendedoras
DOI:
https://doi.org/10.56162/transdigital649Palabras clave:
transformación digital, emprendimiento universitario, competencias emprendedoras, educación superior, innovación educativaResumen
En el contexto de la economía digital, las instituciones de educación superior enfrentan el desafío de formar estudiantes con competencias emprendedoras que respondan a entornos altamente dinámicos e inciertos. La integración de la innovación educativa y la transformación digital se configura como un eje estratégico para potenciar dichas competencias. El objetivo de esta investigación fue analizar las estrategias tecno-pedagógicas implementadas en el ámbito universitario y su relación con el desarrollo del emprendimiento, la innovación educativa y la transformación digital. El estudio adoptó un enfoque cuantitativo, con diseño descriptivo y transversal. La muestra estuvo conformada por 20 docentes universitarios de la Licenciatura en Mercadotecnia y Administración, seleccionados mediante muestreo no probabilístico por conveniencia. Se aplicó una encuesta estructurada con escala Likert para evaluar tres dimensiones: estrategias tecno-pedagógicas; transformación digital; e innovación educativa. Los datos fueron analizados mediante estadística descriptiva e inferencial básica. Los resultados evidenciaron una adopción moderada de estrategias digitales, con una relación positiva entre la innovación educativa y el desarrollo de competencias emprendedoras. Sin embargo, se identificaron limitaciones en la formación docente y en la integración sistemática de tecnologías emergentes. Se concluye que la articulación entre tecnología, pedagogía e innovación es clave para fortalecer el emprendimiento universitario, aunque requiere estrategias institucionales más robustas.
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Derechos de autor 2026 Francisco Alonso Esquivel, Jorge Luis Nieto Claudio, Cynthia Berenice Castro Aranda, Sonia Edith Reyna Moreno
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