Estrategias funcionales y sostenibilidad en micro, pequeñas y medianas empresas
bibliometría para un modelo correlacional y causal
DOI:
https://doi.org/10.56162/transdigital528Palabras clave:
modelos de regresion, estrategias funcionales, innovación, sostenibilidad, MiPyMEResumen
Las micro, pequeñas y medianas empresas (MiPyME) sostienen gran parte del empleo y la actividad económica. Por lo tanto, es importante entender cómo organizan sus funciones clave. La sostenibilidad es un equilibrio entre resultados económicos, sociales y ambientales que puede integrarse a la estrategia y las áreas operativas. Este estudio mapeó la literatura que relaciona estrategias funcionales con sostenibilidad y responsabilidad social en MiPyME mediante un análisis bibliométrico en Scopus. Se construyó un tesauro para unificar sinónimos y se utilizó Bibliometrix y VOSviewer para analizar coocurrencias, co-citación y evolución temática. Los resultados mostraron un crecimiento sostenido de publicaciones con un incremento notable a partir de 2020. El núcleo intelectual combinó fundamentos de estrategia, medición cuantitativa y evidencia aplicada en sostenibilidad, mientras que emergen con fuerza temas de transformación digital, como redes sociales, comercio electrónico, analítica, inteligencia artificial y blockchain. Se concluyó que el campo avanza hacia la integración de funciones con la sostenibilidad como eje organizador y que, para fortalecer validez y utilidad práctica, conviene estandarizar indicadores de madurez y desempeño, combinar cuestionarios con datos operativos y de plataformas, y promover diseños longitudinales.
Citas
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Derechos de autor 2025 Jessica Cruz Manzo, Luis Carlos Ortuño Barba, Renato Emilio Ortiz Saucedo
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